Mom.me
mom.me is parenting and women's lifestyle brand that launched on Mother's Day 2012. From concept to execution, I managed the visual design and direction throughout the entire experience. Post-launch, I continued to maintain, evolve and support the daily content creation, custom advertising sale campaigns and new product features.
Role: Design, Art Direction
Creative Director: Raphy Fedida
Design: Alexandra Coward
LOGO DESIGN + BRANDING
UX COLLABORATION
HOMEPAGE VARITATION BY LIFESTAGE
INTEGRATING ADVERTISING SOLUTIONS
Editorial Direction
Video branding, infographics, printables, styling photoshoots, curated design across social and advertising campaigns.