Zendaya

Zendaya: The App and personal website is an exclusive look into her life and offers a truly immersive experience for fans. The app provides a mix of free and premium content.

We created a fully responsive web experience and app. Her platform features custom editorial content that supports articles, galleries, video and livestreaming. Added features include radio titled "JUMP radio" featuring curated playlists and stations and a visual search engine.

Role: Art Direction, Design
Creative Director: Raphy Fedida
Designers: Lauren Sian

EDITORIAL, VIDEO, SOCIAL MARKETING

Curated graphics for editorial teams, video production, marketing, and all social media platforms. Zendaya's overall aesthetic is handmade, rough and collage inspired with a color palette of black, white, gold and bold color pops.

MOOD BOARDS + CONCEPTING

Presented to Zendaya to discuss her take on color, typography, illustration, photography and overall look and feel before beginning the design process.