KIMOJI
Kim Kardashian West's emoji brand, KIMOJI, launched in December of 2016, hitting No. 1 in Apple's App Store within one day of it's debut. Kim's take on emoji-stickers are suggestive, bold, and authentic to her. We designed and built the app and the KIMOJI themselves, which has led to an expansion in merchandise. We continue to evolve the brand and roll out new KIMOJI regularly that are topical or seasonal.
Fast Co Design interview on my process and collaboration with Kim.
The app remains to be in the Top 30 paid apps.
Role: Art Direction, Design
Creative Director: Raphy Fedida
Designers: Kelsey Chow, Claire Shair-Ali, Kim Hogan
CONTAINER APP + KEYBOARD
The container app is the messaging and sharing space that houses all of the KIMOJI and KIMOGIFS.
MERCHANDISE, COLLABORATIONS + BRANDING
Assortment of enamel pins
Urban Outfitters exclusive set of KIMOJI stickers
Assortment of 10 nail decals of the most popular KIMOJI
Urban Outfitters exclusive set of KIMOJI stickers
Custom body phone cases of white bodysuit KIMOJI
Dad cap with KIMOJI peach logo
Animated KIMOJI logo
Kim wearing the black Turbo Thot bodysuit
Sticker inspired wrapping paper
Exclusive set of KIMOJI patches
VISUAL STUDY AND REFERENCE
When creating KIMOJI, I began with image researching reactions and emotions. Iconic images, like Kim's crying face or her defining physical features created the most popular assets within the app. Kim and I collaborate closely while researching imagery of fashion, hair styles, makeup and scenery to capture all details. I apply all research to each KIMOJI to make them life-like and authentic to Kim.
Additonal KIMOJI COLLECTIONS + Social Marketing
In leading the creative roadmap of roll-outs and marketing, we are constantly re-packaging KIMOJI in different ways and updating routinely when appropriate. Below is a sampling of seasonal, topical and thematic KIMOJI packs.
